VIUVIU is a Croatian design brand from Hvar, creating handcrafted interior objects from natural and reclaimed materials. Every product begins with an exploration of the material itself, allowing its unique qualities to shape the function, form and character of each object. Surrounded by the nature of Hvar, we create products that combine craftsmanship, sustainability and timeless design.
Material as a starting point
Every material holds the potential for something new. That is why the development of every product begins with exploring its properties, texture and possibilities. Rather than forcing a material into a predetermined form, we allow it to define the function, appearance and character of each object.
Inspired by the Sun of Hvar
The sun is at the heart of VIUVIU. Its light, warmth, and ever-changing reflections shape the way we think about design.More than a source of inspiration, the sun has become the symbol of our brand and forms part of the VIUVIU logo. The relationship between light and material is especially reflected in our lighting objects, where changing light continually transforms the way each piece is experienced.
Shaped by the Sea
The sea gives our materials a second story. Sea glass shaped by years of waves, together with botanical materials and traces of natural processes, becomes an essential part of our products. We use these materials not only for their beauty, but for the stories they carry and the opportunity to give them a new life through design.
Designed to evolve
We create lighting and interior objects designed to last. In many of our products, the user becomes part of the creative process—through personalisation or by changing the contents, each object gains a new appearance and a new meaning.We believe that objects which evolve alongside their owners create a deeper connection and remain meaningful over time.